Laurent Cochini, Managing Director
Originally a guitarist and musician, and after graduating from EHESS in musicology studies, Laurent spent several years on tour with different bands around the world. Upon his return to France, he looked for opportunities to integrate his musical talent with his corporate mindset. He joined Sixieme Son in 2008 as a project manager, and his dedication to sonic branding led him to become Managing Director in 2016.
Alongside the agency’s founder and CEO Michael Boumendil, he actively contributes to the agency’s international development, particularly in the Middle East and Asia. He is responsible for the development of sonic strategies for major international brands such as Etihad, Visit Saudi, Aldar, Etisalat, Lux, and Petronas. Additionally, as a Sports fan, particularly of football, he focuses on developing the agency’s expertise in this category. Sixième Son now has the most profound experience working with sports brands and powering their emotional connection with fans through sound, music, and voice.
