Laurent Cochini, Managing Director
As a musician, Laurent spent several years on tour with different bands. He graduated from EHESS, after sending several months in South Africa, he chose to infuse his artistic ways with his corporate mindset.
He joined Sixieme Son in 2008 as a Project Manager, then was promoted to Strategy Director as a brand consultant for sonic branding. In 2016, the agency experienced exponential growth in France and internationally, when he was then promoted to Managing Director. To tackle sonic identities, vocals, HMI, sonic production, and environmental sound design projects.
Marseille is the core of his inspiration
He was born and raised there and spent 24 years of his life in this city. Many aspects of the city inspired me like the cultural diversity, the life of the city, and overall the social and musical fusion. For example, I discovered Cape Verde’s music. From the little Goudes harbor to the Julien, my upbringing here formed the cheerful person I am today and that’s mainly what I remember.
Teamwork makes the dream work
Laurent is a soccer fan, not just a fan of any team, Marseille’s team of course. He brings the soccer teamwork mentality from the field to the workplace.
For all Marseillais, soccer represents collective teamwork. I think there is a common theme in soccer … The thought of winning together but also loosing together, speaks to me and corresponds to the day to day reality of Sixieme Son.
