The M1 sunny, warm melody, performed on ukulele and guitar, enhances its “Be Sunshine” brand promise. It connects with audiences through digital, TV, live events, and custom employee ringtones.
Tag: sonic logo
TD Bank
TD Bank is one of the biggest American banks. It’s also a very customer-centric company that cherishes its community. TD sonic identity captures this community warmth through door chimes and rhythmic beats, emphasizing its neighborhood bank persona and elevating recall, likability, and familiarity across North American touchpoints.
La Vaudoise (Insurance)
La Vaudoise is the swiss leading insurance company. You can be Number One and still want to go beyond. La Vaudoise wanted more proximity with their customers, more effectiveness in their communication, and a difference that says what they stand for. They chose Sixieme Son to create an elegant and lively sonic identity, a piece that conveys modernity and emotion, improving brand awareness in a very competitive market.
LUX
The Lux empowering sound framework, crafted “For Women, by Women,” resonated globally, reaching over 4.7 billion people. Its adaptable music library enhances consistency across diverse media.
Interac
The Interac sonic identity connects with Canadians by emphasizing the ease of its services. Strong associations with innovation and approachability reinforce the brand’s relevance in digital banking.
Tour de France
The sonic identity celebrates the grandeur and history of the Tour, incorporating authentic race sounds and choirs. It enhances viewer engagement across broadcasts and on-site events.
Aircall
The Aircall sonic identity combines claps, snaps, and bright electro textures to capture its dynamic brand ethos. Deployed across digital platforms, events, and on-hold music, it builds brand recognition and customer engagement in a competitive market.
Dacia
The Dacia sonic identity reflects resilience, confidence, and simplicity, supporting its authentic brand evolution. Used across TV, radio, and digital, it strengthens Dacia’s modern, innovative, and approachable image in a competitive market.
