The Huggies adaptable sonic identity, with tender and playful versions, reflects the bond between mother and child. Applied across baby and toddler content, it reinforces brand warmth and emotional connection.
Tag: sonic logo
Cathay
When you want to embody a loved and iconic brand like Cathay Pacific, you have to cherish the legacy and the vision of the brand. The “Song of Cathay”, the sonic identity we have created, inspired by Hong Kong’s vibrancy, celebrates travel and hospitality, enriches the beauty and excellence of the brand patrimony. Integrated into lounges, flights, and customer service, it deepens emotional connections with passengers.
Old Town White Coffee
The Old Town White Coffee sonic identity draws from Ipoh street buskers, blending authenticity with warmth. Available in various moods, it reinforces the brand’s heritage and sense of community across Asian TVCs.
Rejoice
The Rejoice carefree, playful sonic identity highlights smooth, tangle-free hair benefits. Adapted across TVCs in Southeast Asia, it enhances brand recall and resonates with the youthful, free-spirited Rejoice Girl.
Aldar
Aldar is the of of the leading real estate developer and manager in the Middle East. It’s an innovative brand, proud of of its roots and clear about its vision. The Aldar sonic identity blends traditional Emirati instruments with modern sounds, expressing community support and innovation. This sonic identity is not only successful to enhance Aldar’s positioning as a leader in real estate market, it’s also helping amplify Aldar’s employees sense of belonging.
Merrell
The Merrell sonic identity invites all ages to enjoy nature, balancing adventurous energy with inclusivity. A mix of footsteps, natural percussion, and bird songs reflects a communal outdoor experience, enhancing brand connection across platforms.
Dakar
The Dakar Rally is an extreme off-road race testing endurance, navigation, and resilience across unforgiving deserts, where machines and humans push limits, blending danger and the thrill of exploration. The Dakar sonic identity embodies this epic adventure, using intense brass and mechanical sounds. This high-energy soundscape enhances digital and live event coverage, connecting audiences with the race’s prestige.
ENGIE
The Engie sonic identity reflects collective energy transition, featuring rhythmic progressions with organic and electronic sounds. It adapts to various touchpoints, reinforcing Engie’s proactive stance on sustainability.
