The Genelec sonic identity blends timelessness with Finnish heritage. It uses a female voice and a unique time signature. Used in product films and digital touchpoints, it underlines Genelec’s dedication to innovation, quality, and cultural authenticity.
Tag: Sonic Identity
Amundi
Amundi is one of the global giants of Asset Management. It’s a global B2B brand that has a unique vision – and a very unique name. The Amundi sonic identity, composed of a surprising piano and electronic percussion, conveys confidence, innovation, data and modernity. Applied across custom touchpoints, it enhances Amundi’s corporate values and differentiation in the asset management sector.
SoftBank Robotics
The SoftBank Robotics sonic identity brings its humanoid robot Nao to life with friendly, synthesized tones. Each sound, from giggles to warnings, humanizes interactions, building a consistent and approachable experience across user touchpoints.
ekWateur
The ekWateur energetic sonic identity features escalating shouts, aligning with its bold stance on green energy. Used in TVCs and digital campaigns, it effectively amplifies the brand’s rebellious message, “Our gas is shit.”
Castorama
The Castorama joyful sonic identity evokes DIY enthusiasm with cheerful voices and rhythm. Known widely in France, it strengthens brand recall and aligns with Castorama’s mission of making home improvement fun and accessible.
Vueling
The Vueling youthful, minimalist sonic identity conveys easy, affordable travel. Used across digital and consumer touchpoints, it breaks away from traditional airline sounds, enhancing Vueling’s distinct, customer-centered positioning.
Krug
The Krug sonic identity, reflecting the slow journey of champagne-making, captures luxury and time. Used in films, podcasts, and events, it enhances the sensory experience for Krug lovers globally.
AXA
AXA’s 10-note sonic identity, evolving over 12 years, is flexible and powerful and mirrors its supportive brand values. The AXA sonic identity reinforces the brand’s message of resilience and partnership across global campaigns at every touchpoint.
