Co-Operators, one of the leading all-Canadian financial services co-operative, introduced a new sonic identity to complement their new visual identity. In a competitive market, their sonic logo embodies collaboration and equality, resonating with their values. This recognizable earprint now amplifies their presence and stands as a core asset.
Tag: Sonic Identity
FNAC
Fnac is a unique brand that has spent decades spreading culture. With impertinence and optimism, it carries a free, curious, unique, and confident voice. This is exactly what its sound identity tells us.
Maybelline
Maybelline chose Sixieme Son to create their first sonic identity and reinvent their 1991 powerful jingle to make it even more iconic. We brought swagger to the New York-based, world’s leading cosmetics brand and turned it into a catchy and irresistibly effective tool on social media. Therefore, the TikTok campaign, featuring top influencers, earned more than 40 million views in one month.
LaLiga
LaLiga is one of the most popular sports leagues globally, followed by more than 3 billion people. It’s also a super iconic brand in the football world. Its sonic identity had to be beyond amazing. That’s why we created a sonic system that captures the passion of football and community. Implemented throughout broadcasts and stadiums, it strengthens the brand’s cultural relevance and fan connection.
The AA
The AA’s vibrant, funky sonic identity instills confidence and appeals across generations. Deployed in campaigns, digital kits, and emergency lines, the sound enhances brand recall while embodying the AA’s helpful, approachable image.
TaxAct
The TaxAct whistling sonic logo, reinforced by jingling coins and rhythmic syllables, increases brand recognition. In 2022, it dominated online tax prep ads, effectively countering high-profile competitors with memorable, positive sound cues.
Huggies
The Huggies adaptable sonic identity, with tender and playful versions, reflects the bond between mother and child. Applied across baby and toddler content, it reinforces brand warmth and emotional connection.
Cathay
When you want to embody a loved and iconic brand like Cathay Pacific, you have to cherish the legacy and the vision of the brand. The “Song of Cathay”, the sonic identity we have created, inspired by Hong Kong’s vibrancy, celebrates travel and hospitality, enriches the beauty and excellence of the brand patrimony. Integrated into lounges, flights, and customer service, it deepens emotional connections with passengers.
