The Rugby World Cup 2023 amplified excitement and unity through a cinematic, orchestral identity, using the powerful crescendo of a rugby scrum. This sonic brand heightened audience engagement and showcased France’s role as host.
Tag: sonic branding
Carmignac
The Carmignac sonic identity, a majestic orchestration, reflects its bold, independent values. Used in ads and digital touchpoints, it enhances recognition and reinforces the brand’s commitment to excellence and client service.
Aircall
The Aircall sonic identity combines claps, snaps, and bright electro textures to capture its dynamic brand ethos. Deployed across digital platforms, events, and on-hold music, it builds brand recognition and customer engagement in a competitive market.
Petronas
The Petronas sonic identity highlights progress and sustainability, blending modern textures with traditional Malaysian flutes. It is implemented across films and events and reinforces Petronas’ commitment to sustainable energy and cultural heritage.
Amundi
Amundi is one of the world giants for Asset Management. It’s a global B2B brand that has a unique vision – and a very unique name. The Amundi sonic identity, composed of a surprising piano and electronic percussion, conveys confidence, innovation, data and modernity. Applied across custom touchpoints, it enhances Amundi’s corporate values and differentiation in the asset management sector.
Carrefour
The Carrefour cheerful, human-centered sonic identity conveys positivity through voices and clapping. Deployed across digital and media touchpoints, it strengthens the company’s mission to improve customers’ daily lives.
Castorama
The Castorama joyful sonic identity evokes DIY enthusiasm with cheerful voices and rhythm. Known widely in France, it strengthens brand recall and aligns with Castorama’s mission of making home improvement fun and accessible.
AXA
AXA’s 10-note sonic identity, evolving over 12 years, is flexible and powerful and mirrors its supportive brand values. The AXA sonic identity reinforces the brand’s message of resilience and partnership across global campaigns at every touchpoint.
