La Vaudoise is the swiss leading insurance company. You can be Number One and still want to go beyond. La Vaudoise wanted more proximity with their customers, more effectiveness in their communication, and a difference that says what they stand for. They chose Sixieme Son to create an elegant and lively sonic identity, a piece that conveys modernity and emotion, improving brand awareness in a very competitive market.
Tag: sonic branding
Interac
The Interac sonic logo connects with Canadians by emphasizing the ease of its services. Strong associations with innovation and approachability reinforce the brand’s relevance in digital banking.
Tour de France
The sonic identity celebrates the grandeur and history of the Tour, incorporating authentic race sounds and choirs. It enhances viewer engagement across broadcasts and on-site events.
FC BARCELONA
The Barcelona sound identity embodies club values—respect, teamwork, and humility—through an anthem-like soundscape that unites fans across sports and media, from Barça TV to stadium events.
AXA
AXA’s 10-note sonic identity, evolving over 12 years, is flexible and powerful and mirrors its supportive brand values. It reinforces AXA’s message of resilience and partnership across global campaigns at every touchpoint.
