When it was founded in 2015, Welcome to the Jungle initiated an innovative vision of work based on its sustainability and the place it occupies in our lives. Today, the brand is giving fresh impetus to regain the lead and distance on these subjects that drive it, by cultivating its difference and expertise. The Welcome to the Jungle sound signature and the campaign’s musical composition reflect this desire for balance and excitement in the candidate-recruiter encounter.
Sound signature: more than a signature, it’s a sign of identity and full of optimism. Its little grain of madness reflects the brand’s skilful side-step.
Original composition: Tailor-made for the digital campaign, it tells the metaphor of the “Perfect Match” between a candidate and an employer. Rhythmic, it mixes French Touch codes, sound design and VO to underline the excitement of the encounter.
The sound identity and musical composition were conceived in perfect harmony with the campaign to create a complete, original and memorable brand territory. The first wave of the campaign, launched in January 2024, increased brand awareness by 5 points and site traffic by 25%, for a total of 284 million contacts.
