The Rugby World Cup 2023 amplified excitement and unity through a cinematic, orchestral sonic identity, using the powerful crescendo of a rugby scrum. This sonic brand heightened audience engagement and showcased France’s role as host.
Tag: identité sonore
Carmignac
The Carmignac sonic identity, a majestic orchestration, reflects its bold, independent values. Used in ads and digital touchpoints, it enhances recognition and reinforces the brand’s commitment to excellence and client service.
Ultra Premium Direct
The Ultra Premium Direct joyful and trusting sonic identity underscores its pet wellness mission. Consistently used across ads and digital platforms strengthens the brand’s presence and emotionally connects with animal lovers.
Eiffage
B2B brands need sonic branding, maybe more than others. Eiffage understood it very well. The Eiffage sonic identity showcases unity, innovation, and craftsmanship through voices and energetic instrumentation. Deployed across digital, events, and internal platforms, it celebrates Eiffage’s dedication to sustainable, legacy-building construction. A smart way to add emotion and clarity to the brand.
EDHEC
The EDHEC sonic identity reflects responsible change and community, fostering connections among students and alumni. Its modern sound signature reinforces EDHEC’s mission to inspire future leaders globally, bridging its French roots with international ambitions.
ekWateur
The ekWateur energetic sonic identity features escalating shouts, aligning with its bold stance on green energy. Used in TVCs and digital campaigns, it effectively amplifies the brand’s rebellious message, “Our gas is shit.”
PMU
PMU offers horse race betting with a unique blend of strategy, anticipation, and shared experiences. It unites players through adrenaline, skill, and the timeless allure of competition. PMU sonic identity, featuring dynamic electric guitar and percussion, captures the excitement of the game. You can hear the horses galloping. You can hear the Used in brand films and app features, it enhances the gaming experience and reinforces PMU’s fun, engaging personality.
SNCF
No other sonic identity has won so many awards. No other sound has transformed a brand that much. The SNCF iconic sonic identity has set the tone and amplfied dramatically the power of the brand. Recognized and adored by 90% of French people, it emphasizes the vision of mobility by SNCF. It’s adapted across 120 touchpoints, creating an enduring connection with travelers throughout France.
