The Dakar Rally is an extreme off-road race testing endurance, navigation, and resilience across unforgiving deserts, where machines and humans push limits, blending danger and the thrill of exploration. The Dakar sonic identity embodies this epic adventure, using intense brass and mechanical sounds. This high-energy soundscape enhances digital and live event coverage, connecting audiences with the race’s prestige.
Tag: design
Dacia
The Dacia sonic identity reflects resilience, confidence, and simplicity, supporting its authentic brand evolution. Used across TV, radio, and digital, it strengthens Dacia’s modern, innovative, and approachable image in a competitive market.
EDHEC
The EDHEC sonic identity reflects responsible change and community, fostering connections among students and alumni. Its modern sound signature reinforces EDHEC’s mission to inspire future leaders globally, bridging its French roots with international ambitions.
ekWateur
The ekWateur energetic sonic identity features escalating shouts, aligning with its bold stance on green energy. Used in TVCs and digital campaigns, it effectively amplifies the brand’s rebellious message, “Our gas is shit.”
