ThSparkling Ice fizzy, cheerful sonic identity emphasizes the connection between “Sparkling” and “Ice.” Incorporating tropical rhythms and carbonated sounds elevates brand recognition and effectively communicates the product’s lively personality across media.
Tag: Audio Identity
Etisalat
The Etisalat sonic identity features diverse voices in unison and hand percussion, symbolizing inclusivity and human connection. Integrated across customer service, social media, and events, it strengthens Etisalat’s approachable, community-focused brand.
EDHEC
The EDHEC sonic identity reflects responsible change and community, fostering connections among students and alumni. Its modern sound signature reinforces EDHEC’s mission to inspire future leaders globally, bridging its French roots with international ambitions.
Genelec
The Genelec sonic identity blends timelessness with Finnish heritage. It uses a female voice and a unique time signature. Used in product films and digital touchpoints, it underlines Genelec’s dedication to innovation, quality, and cultural authenticity.
SoftBank Robotics
The SoftBank Robotics sonic identity brings its humanoid robot Nao to life with friendly, synthesized tones. Each sound, from giggles to warnings, humanizes interactions, building a consistent and approachable experience across user touchpoints.
ekWateur
The ekWateur energetic sonic identity features escalating shouts, aligning with its bold stance on green energy. Used in TVCs and digital campaigns, it effectively amplifies the brand’s rebellious message, “Our gas is shit.”
Carrefour
The Carrefour cheerful, human-centered sonic identity conveys positivity through voices and clapping. Deployed across digital and media touchpoints, it strengthens the company’s mission to improve customers’ daily lives.
Castorama
The Castorama joyful sonic identity evokes DIY enthusiasm with cheerful voices and rhythm. Known widely in France, it strengthens brand recall and aligns with Castorama’s mission of making home improvement fun and accessible.
