The RBC optimistic, grounded, yet inspiring sonic logo captures its role as a game-changer. Implemented in branded content since 2017, it elevates brand perception and aligns with RBC’s future-focused, customer-centric aspirations.
Many brands in the Canadian banking sector used a lot of free, low-quality stock music and none at the time had explored sound to establish a distinctive musical universe that would help the brand stand out even more and capture the new RBC brand aspiration and values: Optimistic game changer, Human ambitions amplifier, In the now and in the future).
Embody RBC’s aspiration to bring new ideas and new solutions to its customers by composing a sonic identity that is both hopeful and grounded in reality.
The Sonic Logo was implemented with consistency over thousands of branded content from TV, Radio and Social media ads since 2017.