The French Open tournament is not only iconic, it's magic. And so is their music. It amplifies the competition’s spirit, its French heritage, and the beauty of a very unique sports event. Research proves it: this Roland-Garros sonic identity boosts fan engagement and leaves a lasting "earprint" across all event experiences.
In 2013, the French Open CMO was tired of using the same generic music as every other sports brand. He wanted this iconic tournament to have its own distinctive sound, its own music earprint.
The goal? To bring the Roland-Garros sonic identity to life, amplifying the in-stadium experience and capturing the intrigue, magic, and fierce competition of the event. From players to spectators to the media, the sound had to set the tone before, during, and after the matches. To infuse the music with the essence of Paris and the Latin roots of Roland-Garros, the tournament turned to Sixième Son.
This Roland-Garros sonic identity embodies the French Open’s values: surpassing oneself, passion, sincerity. It is an unusual and surprising blend of epic, Latin and luxury sonic vocabulary. Sixieme Son is in charge of all the RG sounds, to enrich the experience. All the moments and areas of the stadium are covered: the village’s festive spaces, public entrances, the courts, the official store, the parking lot. The consistent musical selection is enriched each year
The French Open was the first sport brand to ever be rewarded by a gold award for Sonic Branding*. Its sonic ecosystem is enriched every year and highlights every key moment of the tournament. It extends and amplifies the magic of Roland-Garros, boosts people’s imagination to bring out emotion, and contributes to leaving a lasting “earprint”.
*Gold for Sonic Branding at Strategies Grand Prix