That's the sound that will probably tell you, "Welcome to France." The Paris Aéroport sonic identity captures the magic of Paris through a luxurious, modern, and inspiring soundscape. Deployed throughout terminals and brand communications, it is an inviting landmark that enhances travelers' experiences and reinforces the Parisian charm.
Welcome to Paris! Welcome to a place like no other. A luxurious, magic, fascinating place and often the open door to France. Too many airports exclusively use functional sound, diluting their brands with messages that lack personality and authenticity. Paris deserved a sound that says what the city stands for and what the experience in the aiports is about. The challenge was immense: to convey the Parisian dream through music and sound, while welcoming travelers from all over the world. As part of their global brand initiative, Paris Aeroport turned to Sixième Son to create the iconic sound of this iconic place.
A sonic identity rich in emotion, telling the story of luxury, magic and fairytale Paris with personality and creativity. The voice of an angel, the glittering melody of a dream. Up in the air, but still grounded. HIgh end but approachable. A unique work on the sound texture that makes this sonic identity so recognizible.
They all say the same: this sonic identity is a brand treasure. Travelers, journalists, employees… The sound identity takes up the challenge of creativity but also functionality, providing a landmark in airport terminals and parking lots, as well as framing messages for telephony, multimedia and events. It’s a landmark for everyday or occasional travelers, an invitation to travel. It can be found in many films that feature scenes set in Paris airports, and comments on social networks are raving about this sound identity and the memories it conveys. In 2024, it was elected best global airport chime by One Mile At A time travel blog.