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Legrand

Legrand includes the leading brands across a comprehensive offering of electrical & network infrastructure solutions. The brand's sound identity illustrates its transparent, accessible approach. Deployed on global media, it accompanies teams around the world with an engaging, reassuring, and modern sound.

Challenge

“Together let’s improve lives” is a strong raison d’être for Legrand and the starting point for a comprehensive and powerful communications strategy to be implemented in 2023.

Legrand is an ambitious French brand that stands out from its competitors through its resolutely human and active tone. THE brand that makes everyday life easier.

As part of an iconic approach and a desire to revitalize its message, Legrand is redefining its communication assets, through graphic and video charters, a new editorial charter and the creation of its very first sound identity.

Sonic concept

A light, sparkling, digital melody. The sonorities have been designed to express transparency through crystalline sounds, but always in a warm, accessible tone.

A solid, all-encompassing electro rhythm adds stature and expresses confident, bold and reassuring movement.

Outcome

Legrand has a firm grasp of its words and ensures that its charters are deployed consistently and rigorously. A sound charter accompanies the creation of the various kits, so that teams around the world deploy the sound territory with ease, agility and rigor.

Digital kits, event kits and telephone kits are all available to our teams.

The launch of the new Céliane range, Legrand’s iconic product in May 2024, is also an opportunity to use this sound identity and accompany the narrative of a resolutely modern, poetic and dynamic film.

Client lead

  • Eric Pichon Area Communication Manager
  • Maxime Madrières Creative Director
  • Ines Duckit Head of Communications

Agency

  • Michael Boumendil President & Chief Creative Director
  • Laurent Cochini Managing Director
  • Vincent Turbé Group Creative Director
  • Eric Caissy Chief Orchestrator
  • Delphine Guérin Chief Client Officer