LaLiga is one of the most popular sports leagues globally, followed by more than 3 billion people. It's also a super iconic brand in the football world. Its sonic identity had to be beyond amazing. That's why we created a sonic system that captures the passion of football and community. Implemented throughout broadcasts and stadiums, it strengthens the brand's cultural relevance and fan connection.
LaLiga wanted a sound identity that is not just a piece of music, but the basis of a system with a structure that ensures a consistent brand expression to differentiate it positively.
LALIGA chose Sixieme Son for its strategic approach, its creative excellence and its expertise with big sport arena and sport media.
The sound identity of LALIGA we have produced is more than an anthem. It’s a sonic system that has revolutionized the sound identity in football. It’s a captivating soundtrack that amplifies the energy and passion of football and at the same time reflects the multicultural and diverse reality of the 42 clubs that make up the institution, all enriching a unique experience. The ingredients of this sound identity have been attentively crafted :
Guitar Riffs: These dynamic and energetic riffs symbolize the intensity and emotion that characterize every football match.
Inclusive Choirs: Choirs allow fans to actively join in the anthem, creating a feeling of community and belonging.
Glitches: Subtle nods to innovation and technology, inspired by the world of video games, add an avant-garde and innovative dimension to the anthem. These elements reflect LALIGA’s partnership with EA SPORTS and its commitment to technological evolution.
Six key adaptations have been implemented and used to accompany the different moments of the matches. The Sonic identity is used as a fantastic soundtrack that accompanies the narrative of the broadcasts. The Audio Logo is present in very different moments and media of the brand. The Brand Theme has been implemented both in corporate materials and in mass communication with relevant campaigns such as -Against The Racism-.
The Sonic Identity and its adaptations have been fully integrated into the brand strategy, helping LALIGA meet its positioning objectives, also helping broadcaster all over the world.