The Interac sonic logo connects with Canadians by emphasizing the ease of its services. Strong associations with innovation and approachability reinforce the brand’s relevance in digital banking.
Interac gives Canadian users everyday control of their money so they can do more out their lives. Though Interac services make up part of Canadians’ daily routines, people aren’t often aware of how the company simplifies their lives.
A tailor-made sonic identity helped the brand celebrate its service’s ease and become a top-of-mind brand associated with payment, electronic transfers, and digital banking solutions in Canada.
The new sonic identity though launched already impacted brand’s image.
When asked, Canadians agree that the Sonic Logo makes the brand sound more.