Fnac is a unique brand that has spent decades spreading culture. With impertinence and optimism, it carries a free, curious, unique, and confident voice. This is exactly what its sound identity tells us.
This is not the first time that Fnac has chosen Sixième Son. In line with the redesign of its brand platform, the brand needed music that was very different, very committed, and that expressed Fnac’s ambition: to bring all cultures to life by supporting their creation, distribution and transmission.
Through this sonic identity, the brand asserts its personality and unites its customers around one vision: to liberate culture.
Surprising and delightful. This sonic identity blends urban and organic textures, perfectly capturing Fnac’s unique style.
As a key destination in city centers and shopping malls, Fnac is deeply connected to the urban fabric. It serves as a meeting point where different generations and socio-cultural backgrounds come together. This dynamic energy comes to life in its new, highly rhythmic sound identity, where light rock guitars and muted basses intertwine to create a rich, immersive experience.
Whether you’re browsing the shelves, discovering new authors, exploring the latest games, or getting lost in the vinyl aisles, Fnac’s sonic identity mirrors this journey. The mix of organic, percussive textures evokes a “return to basics,” reinforcing the brand’s essence and purpose.
At the heart of it all, the brand name “Fnac” is first whispered, then chanted, until it becomes almost militant in its signature sound—a bold and unforgettable expression of its identity.
The new unified sound identity now enables FNAC to ensure a consistent and coherent experience across all its touchpoints, including in-store, online, and on telephone and radio.