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Sonic Branding

Our Work Sonic Branding

We create long-lasting audio identities, design sonic signals, and provide soundscapes for environmental brand experiences. Our goal is to increase brand value by differentiating each brand, calling attention to it, and making it memorable and performant. We’ve created over 500 iconic sounds to engage audiences.

All
APAC
Europe
France
Middle East
North America

Sound at every
touchpoint

TV
Radio
UX
Environmental sound design
On hold music
Events
Digital

TV

In today's TV landscape, viewers are often distracted, making audio branding crucial for grabbing attention. Unique sound not only enhances brand recognition but also captivates audiences, fostering loyalty in a competitive broadcasting landscape.

Radio

Despite its vast audience reach, radio is often overlooked by brands, yet nearly 3 billion people globally, tune in to radio stations daily. However, it is a crucial platform where brands only exist through sound, and must engage their audience in long advertising funnels that last several minutes. To help brands make the most out of this special medium, we specialize in adapting their audio identity and have extensive expertise in voice recording.

UX

Sounds and signals greatly affect how users experience products. The right choice of sound design makes using a product easier and showcases brand values. Nowadays, interactions between humans and machines are everywhere, from smartphones and car interfaces to supermarket checkouts and ATMs, all of which produce various sounds. We help brands by designing the most relevant sounds for them.

Environmental sound design

Having the right environmental sound design is key to creating impactful experiences. Our approach enables us to envision and implement unique, innovative solutions that enhance immersion and evoke stronger emotional responses. We ensure that brands are memorable, engaging, and deeply resonant, ultimately elevating the overall experience for their audience.

On hold music

On-hold music is often the first contact we have with a brand, and it can be played in loop during several minutes. It should therefore be reassuring, give confidence, and provide a positive feeling. A few years ago, our President Michael Boumendil realized every on-hold music he heard was the same: Vivaldi's Four Seasons. At this moment, he knew how crucial on-hold music is and how it can easily help brands to differentiate.

Events

We design music for brand events because we believe that creating memorable sonic experiences is essential for enhancing brand recall, fostering connections, and amplifying brand impact. By infusing your events with carefully curated music, we ensure that your brand leaves a lasting impression on your audience, strengthening your brand identity and forging meaningful connections with your customers.

Digital

Tailor-made sound on social media plays a pivotal role in shaping brand identity, attracting attention, and fostering engagement. Distinctive audio elements not only reflect a brand's personality but also enrich user experience and set it apart in a crowded digital landscape.

Our
Awards

2024

MENA EFFIE AWARDS

Gold - Sound Affects

TRANSFORM AWARDS ASIA

Silver - M1

LES VICTOIRES

Branding - Aéroports de la Côte d'Azur

GRAND PRIX STRATÉGIES DU DESIGN​

Gold - Pathé Bronze - Welcome to the Jungle

TRANSFORM AWARDS MEA

Silver - Best use of audio brand - Aldar

COMMUNICATOR AWARDS

Sonic branding excellence - Sanofi

TRANSFORM AWARDS EUROPE

Gold - Sanofi Silver - The AA

MUSE AWARDS

Gold - Sanofi

2023

TRANSFORM AWARDS ASIA

Gold - LUX
Silver - Deepal

TRANSFORM AWARDS NORTH AMERICA

Bronze - Best brand experience for Interac

GRAND PRIX STRATÉGIES DU DESIGN​

Gold - Sanofi
Gold - Interac

TRANSFORM AWARDS EUROPE

Bronze - Dacia

TRANSFORM AWARDS MEA

Silver - Visit Saudi

COMMUNICATOR AWARDS

Gold - MERRELL

IF DESIGN AWARDS

Gold - MAPFRE

2022

TRANSFORM AWARDS NORTH AMERICA

Gold - Best use of audio brand for Merrell
Silver - Best use of audio brand for Interac

GRAND PRIX STRATÉGIES DU DESIGN​

Gold - Dacia

2021

GRAND PRIX STRATÉGIES DU DESIGN​​

Gold - Genelec Sonic Identity

TRANSFORM AWARDS NORTH AMERICA

Bronze - Best use of audio brand for USAA

2020

TRANSFORM AWARDS ASIA

Gold - Best use of audio brand for Petronas

TRANSFORM AWARDS NORDICS

Silver- Best Use of Audio Branding for Genelec

GRAND PRIX STRATÉGIES DU DESIGN​

Gold - AXA Sonic Identity​
Silver - Fnac Sonic Identity​
Bronze - OGC Nice Sonic Identity

TOP/COM GRAND PRIZE CORPORATE BUSINESS

Silver - Fnac Sonic Identity​ Sonic Branding

2019

GRAND PRIX STRATÉGIES DU DESIGN​

Silver – OUI.sncf Sonic identity​
Bronze – Paris Philharmonic Sonic identity

2018

INTERNATIONAL SOUND AWARD​

Winner for Renault R.S. Enter the Zone​ Sonic Branding​

GOLD TRANSFORM AWARD

Winner for Tegna News​ Sonic Branding

2017

GRAND PRIX STRATÉGIES DU DESIGN​

Gold – Renault Musical Universe​
Silver – Marc Dorcel Sonic Adaptation​
Bronze – International sonic identity Huggies

2016

MÉDAILLE DU MINISTÈRE DES AFFAIRES ÉTRANGÈRES ET DU DÉVELOPPEMENT INTERNATIONAL​

Janus 2016 organised by the French institute of design

GOLD TRANSFORM AWARD​

Winner for Huggies​ Sonic Branding

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Hear it
from the best

"We have the feeling that we are at the right place with the right sound, with the right music."

Jean-François Laforge

Group Communications Director

"The work we do with Sixieme Son is part of our intrinsic brand imaging."

Juan Herrera

AXA Global Brand and Advertising Director

"The sonic identity brings an emotional dimension to our corporate brand ecosystem."

Josep Catllà

SVP, Head of Corporate Affairs, Communications and CSR

"Today, everybody recognizes those 4 little notes and knows automatically that we are SNCF."

Patrick Ropert

Chief Communication Officer

"A true testament to the value of a close relationship between brands and their agency partners!"

Manuel Bartolini

Director, Brand Strategy

"The Sixième Son team managed to tell a musical story that brings to life our identity and heritage in a unique way."

George Paige

Head of Brand, Creative & Social

"Together, we have worked hard and with great enthusiasm for the new sonic identity of LaLiga."

Óscar Mayo Pardo

Executive Director

"Exploring the interplay between music and shopping behaviours is very meaningful in relation to our brand purpose."

Matt Houghton

Director of digital and integrated marketing

"Sixième Son's pitch for The AA's sonic identity development was bursting with passion and knowledge."

Will Harrison

Group Brand Director

"LUX now boasts a sonic system that exceeds market benchmarks, providing unity across campaigns."

Severine Vauleon

Global Brand Vice President

"Sixième Son truly captured the sound of the TD Brand."

Nathan Strawn

Global Brand Manager

"Developing our sonic identity was really fun. It was the one meeting the entire team looked forward to each week."

Kelly Warkentien

Senior Creative Director

"Our Sonic Identity embodies Dacia's new universe in a contemporary and authentic way."

Andreea Culcea

Dacia Brand Strategy Manager

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