Help refugees with PTSD, for which day to day sounds like alarms ringing, microwaves beeping, crashing glass can trigger past trauma such as bomb sirens, fleeing tanks passing etc…
Work with Foley artists and sound engineers to create an online library of sounds that have cause trauma and pain with mundane day-to-day items (bread maker, electric razor, celery…)
Direct the library’s funds directly to NGOs, dedicated to helping victims around the world suffering from PTSD.
In order to reproduce traumatic sounds of war with mundane items, foley artists used a wide range of producing techniques such as looping, pitching, adding reverb, overlaying, filtering high/low frequencies, speeding up sounds.
Every day-to-day object could be a source of inspiration and creation. For example, a washing machine door was used to create a gust effect of a gunshot. A bread maker embodied the blades of a real helicopter.
THIS SUCCESS is THEIR SUCCESS
Client lead
Saatchi & Saatchi Middle East
Digitas Dubai
Truffle Film
Agency
Sixième Son
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