FEDORA, the European platform dedicated to supporting and fostering innovation in opera and dance, chose Sixième Son, to create, on a pro-bono basis, a unique sound to expand its brand identity and “bring the unexpected” to the stage.
It’s not just sound; it’s a statement. With this sonic identity, Sixième Son helps FEDORA amplify its mission to inspire, innovate, and make opera and dance more accessible.
Giving a new impetus with sound
FEDORA is determined to breathe new life into the timeless art forms of opera and dance. With a younger, fresher, and more contemporary vision, FEDORA seeks to keep opera and dance alive for future generations. The platform’s sonic identity reflects its ambition to promote artistic creativity and international collaboration while infusing social integration, intercultural dialogue, and digital innovation on and beyond the stage.
The music is a powerful symbol for FEDORA: a platform that holds and uplifts emerging artists, offering them the support that helps their innovative creations to the stage. It relies on a simple idea, also expressed in the visual identity, created on a pro-bono basis by Landor, the world’s leading brand specialist and design group, the staircase to the stage: a sound designed not to overpower the artist’s work, but to elevate it.
From the staircase to the stage
The custom sound identity created for FEDORA highlights that moment of vertigo every artist feels before stepping onto the stage and taking the plunge. The composition is cinematic and classical yet infused with a modern twist through delicate touches of synthesizers. The piece is an invitation to move forward with the violins’ crescendo and the bass’s intensity. The creative team added evocative sound effects to suggest what’s happening in the unseen world backstage, where anticipation builds up, creativity begins, and dreams are shaped to come to life. The music invites audiences to the performance, in eager anticipation of the magic ahead.
This new sonic brand identity will resonate across every communication touchpoint of FEDORA – during events such as award ceremonies, digital content, and social media.Integrating consistent audio elements across platforms and communications will unify FEDORA’s diverse initiatives, providing artists, supporters, and partners with a seamless and engaging experience.
“Through carefully crafted sounds, FEDORA expresses its commitment to innovation, accessibility, and sustainability, resonating emotionally with audiences and stakeholders. We are happy to help FEDORA foster a deeper connection with its audiences and strengthen its position as a pioneer in the cultural ecosystem.” – Michael Boumendil, Founder & CEO, Sixième Son
“We are thrilled to enhance FEDORA’s brand by introducing a sonic identity, making our mission more accessible and impactful. This has been made possible thanks to the generous pro bono commitment of our expert partner, Sixième Son, to whom we extend our heartfelt gratitude.” – Edilia Gänz, Director, FEDORA
