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Sonic Branding Is a Game Changer in Sports Marketing

Sonic Branding Is a Game Changer in Sports Marketing

Sonic branding amplifies fan connection, shapes team identity, and turns moments into permanent memories. Sports are...

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Sixième Son appoints Anthony Vanger as Chief Commercial Officer to accelerate global growth

Sixième Son appoints Anthony Vanger as Chief Commercial Officer to accelerate global growth

How Jingles Change the Conversation in Insurance

How Jingles Change the Conversation in Insurance

Sonic Branding Glossary

Sonic Branding Glossary

Fedora supports the future of opera and dance with a bespoke sonic branding

Fedora supports the future of opera and dance with a bespoke sonic branding

How to Create a Successful Sonic Identity

How to Create a Successful Sonic Identity

Cause-Based Sonic Identities

Cause-Based Sonic Identities

Sonic Logos: The Musical Meme

Sonic Logos: The Musical Meme

Sonic Journeys: Cathay Pacific Sonic Branding

Sonic Journeys: Cathay Pacific Sonic Branding

BLOG

Creating a Sonic Identity? Make it Interesting, Not Perfect

In sonic branding we often hear brands say, “I need the perfect melody.” But that’s not the best mindset to have. 

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6 Success Drivers for a Sonic Identity

A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?

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What is Sonic Branding and Why Should I Care?

The article below condenses the book’s first chapter of the book Audio Branding Using Sound to Build Your Brand, shortened...

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