How Jingles Change the Conversation in Insurance
Insurance Is Necessary but Forgettable We all need insurance companies at some point. However, these companies seldom...
SONIC
NEWS
Insurance Is Necessary but Forgettable We all need insurance companies at some point. However, these companies seldom...
In sonic branding we often hear brands say, “I need the perfect melody.” But that’s not the best mindset to have.
A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
The article below condenses the book’s first chapter of the book Audio Branding Using Sound to Build Your Brand, shortened...
