Sonic gets a seat at the strategy table
Just left a client meeting where something stood out: things have changed for sonic branding. We now have a regular seat...
SONIC
NEWS
Just left a client meeting where something stood out: things have changed for sonic branding. We now have a regular seat...
When it comes to sonic branding, the most challenging task is creating the brand’s audio DNA, the distinctive vocabulary of sounds that inform all of its many applications.
Earlier this month, I outlined six actions to take to ensure you’re approaching your sonic branding system in a strategic way.
In today’s digital world, brand recognition extends beyond visuals. While companies have long understood the necessity...
