From silence to sound: the journey to a sonic identity
Creating a memorable sonic identity is much more than writing a catchy jingle. It’s a strategic, layered process rooted...
SONIC
NEWS
Creating a memorable sonic identity is much more than writing a catchy jingle. It’s a strategic, layered process rooted...
In sonic branding we often hear brands say, “I need the perfect melody.” But that’s not the best mindset to have.
A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
The article below condenses the book’s first chapter of the book Audio Branding Using Sound to Build Your Brand, shortened...
