LaLiga

The sound identity is not just a piece of music, but the basis of a system in which we provide structure with a consistent brand tool that helps differentiate it positively, with flexibility and clarity. Now, the brand has a new vector of expression. An own sound code declined at all points of contact according to the particularities of each one.

Through decisions about instrumentation, tempo, dynamics, voices and other musical qualities, the sound identity establishes a distinct vocabulary that makes up the musical universe of LALIGA. The sound identity is anchored by two elements: the sound DNA and the audio logo.

The sound identity of LALIGA we have worked to create, more than an anthem, a sound system that will revolutionize the sound identity towards a soundtrack that amplifies the energy and passion of football and at the same time reflects the multicultural and diverse reality of the 42 clubs that they make up the institution, all aiming for a unique experience. The most differential elements of this new musical universe are:

Guitar Riffs: These dynamic and energetic riffs symbolize the intensity and emotion that characterize every football match. They serve as a call to action, preparing fans to enjoy the experience at its finest.

Inclusive Choirs: Choirs allow fans to actively join in the anthem, creating a feeling of community and belonging. This component reflects the union of followers of all cultures, eliminating barriers and generating an authentic “communion with the fan.”

Glitches: Subtle nods to innovation and technology, inspired by the world of video games, add an avant-garde and innovative dimension to the anthem. These elements reflect LALIGA’s partnership with EA SPORTS and its commitment to technological evolution.

The six adaptations have been implemented and used to accompany the different moments of the matches. The Sonic identity has been used as a soundtrack that accompanies the narrative of the broadcasts.

The Audio Logo has been present in different moments and media of the brand. The Brand Theme has been implemented both in corporate materials and in mass communication with relevant campaigns such as -Against The Racism-.

The Sonic Identity and its adaptations have been fully integrated into the brand strategy, helping LALIGA meet its positioning objectives.