La Roche-Posay’s pure, high-end sonic identity highlights its sensitive, effective brand ethos. Its precise musical texture resonates in brand films and events, fostering stronger emotional connections and enhancing recall.
As a premium brand of the L’Oréal Group with an international reach, La Roche-Posay has decided to reinforce the power and consistency of the communication around the brand and its product. The La Roche-Posay sonic identity was able to bridge those gaps.
La Roche-Posay is focused on illustrating the emotional duality of the brand: not only efficient with treatment, but sensitive to consumer feelings.
To draw out the natural and sensitive aspect of the brand, the sonic identity is extremely pure and simple, with very few musical elements.
That said, the music does not sound naïve or childish. The piano, percussion and voice are all very precise in rhythm and placement and, together, the textures have a premium, high-end quality.
To officially reveal the audio identity and further emphasize the brand’s personality, the Brand Movie and all Product Movies debuted at the L’Oréal Active Cosmetics International Meeting – each giving a custom music score to La Roche Posay.
According to Shazam, 70.3% of the brand film audience “shazamed” the music, which is 4 to 5 times above the average.