B2B brands need sonic branding, maybe more than others. Eiffage understood it very well. The Eiffage sonic identity showcases unity, innovation, and craftsmanship through voices and energetic instrumentation. Deployed across digital, events, and internal platforms, it celebrates Eiffage’s dedication to sustainable, legacy-building construction. A smart way to add emotion and clarity to the brand.
Eiffage, a major european civil engineering and construction company, wished to convey the many unique skills of the construction craftspeople who create exceptional structures and buildings that leave a lasting legacy. The company’s goal was to express both the plurality of knowledge and the unity of the Eiffage Group. And similarly, the sonic identity was designed by involving a mixture of key managers of the Group, all working together.
Sustainability, humanity and innovation, Eiffage wanted to express and enhance its human capital through this sound creation: the voices of men, women and children embody a company looking to the future with confidence. Spearheading the construction and concessions industry, the Group now has a tailor-made, positive and energetic soundtrack that reflects its identity and brings people together.
“I love it and I am not the only one” said Benoit de Ruffray, CEO of Eiffage Group. The sonic identity implementation is not only very successfull, it’s an anthem for Eiffage employees who expressed their pride and sens of belonging. This sonic identity allows a wide range of adaptations. A creative concept that supports Eiffage in its various forms of communication and at every touchpoint : Digital, Customer Service Line, Company Events and Activations, Eiffage TV, Terminals for internal use.