The Dakar Rally is an extreme off-road race testing endurance, navigation, and resilience across unforgiving deserts, where machines and humans push limits, blending danger and the thrill of exploration. The Dakar sonic identity embodies this epic adventure, using intense brass and mechanical sounds. This high-energy soundscape enhances digital and live event coverage, connecting audiences with the race’s prestige.
Creating a sonic identity that celebrates the intensity of the Dakar.
The Adventure: a legendary race, an extraordinary event. The prestige: to become a legend. Music that conveys the power and emotion of this once-in-a-lifetime event.
Epic: a sonic universe inspired by action films, particularly superhero movies.
Tension: harmonies that underline the uncertainty and danger of the race.
A mix of textures: powerful brass and massive synthesizers.
Mechanical sounds: they represent the technical challenge.
Many adaptations have been composed to provide musical accompaniment to all the major moments in the race and to celebrate the winners.
A musical universe that extends to digital contents. A sister sonic identity created for the World Rally-Raid Championship.