The Dacia sonic identity reflects resilience, confidence, and simplicity, supporting its authentic brand evolution. Used across TV, radio, and digital, it strengthens Dacia’s modern, innovative, and approachable image in a competitive market.
To support the overhaul of its brand universe and generate emotion, Dacia wanted to create a sound identity. The challenge? To express what makes the brand unique: accessibility, simplicity, authenticity, robustness and a ‘natural’ spirit.
In a particularly competitive environment, Dacia is taking a new direction while remaining true to its DNA. A strategy supported by a coherent audio strategy.
Robust, seductive and responsible, the sound identity demonstrates the brand’s adaptability to today’s challenges, evoking confidence, resilience, comfort and serenity.
It demonstrates Dacia’s influence, its down-to-earth approach and its ability to respond to today’s needs, both in its business sector and in its communications.
Deployed on TV, radio, digital and at international trade shows, the sound identity demonstrates Dacia’s ability to respond to today’s challenges, both in its industry and in terms of communication.
The sound identity has reinforced the perception of the brand as dynamic (77%), modern (80%), innovative (82%) and daring (80%).