LaLiga is one of the most popular sports leagues globally, followed by more than 3 billion people. It’s also a super iconic brand in the football world. Its sonic identity had to be beyond amazing. That’s why we created a sonic system that captures the passion of football and community. Implemented throughout broadcasts and stadiums, it strengthens the brand’s cultural relevance and fan connection.
Category: Region
Mazda
The AA
The AA’s vibrant, funky sonic identity instills confidence and appeals across generations. Deployed in campaigns, digital kits, and emergency lines, the sound enhances brand recall while embodying the AA’s helpful, approachable image.
M6+
The M6+ bold sonic identity, featuring a signature guitar slide, differentiates its streaming service. Accessible, fun, and dynamic, the sound plays at each program’s start, reinforcing M6’s innovative, audience-friendly character.
TaxAct
The TaxAct whistling sonic logo, reinforced by jingling coins and rhythmic syllables, increases brand recognition. In 2022, it dominated online tax prep ads, effectively countering high-profile competitors with memorable, positive sound cues.
McKinsey
The McKinsey sonic identity, with its percussive and synthetic textures, symbolizes innovation, transformation, and agility, showcasing how McKinsey navigates complexity to help clients succeed while breaking away from corporate clichés.
Huggies
The Huggies adaptable sonic identity, with tender and playful versions, reflects the bond between mother and child. Applied across baby and toddler content, it reinforces brand warmth and emotional connection.
Cathay
When you want to embody a loved and iconic brand like Cathay Pacific, you have to cherish the legacy and the vision of the brand. The “Song of Cathay”, the sonic identity we have created, inspired by Hong Kong’s vibrancy, celebrates travel and hospitality, enriches the beauty and excellence of the brand patrimony. Integrated into lounges, flights, and customer service, it deepens emotional connections with passengers.
