The Genelec sonic identity blends timelessness with Finnish heritage. It uses a female voice and a unique time signature. Used in product films and digital touchpoints, it underlines Genelec’s dedication to innovation, quality, and cultural authenticity.
Category: North America
MAPFRE
The Mapfre sonic identity expresses optimism and teamwork, anchoring its brand as empathetic and close. Adapted for meetings, conventions, and digital touchpoints, it reinforces Mapfre’s supportive presence for its 31.5 million policyholders.
Mazda
Paris Aéroport
That’s the sound that will probably tell you, “Welcome to France.” The Paris Aéroport sonic identity captures the magic of Paris through a luxurious, modern, and inspiring soundscape. Deployed throughout terminals and brand communications, it is an inviting landmark that enhances travelers’ experiences and reinforces the Parisian charm.
Philharmonie de Paris
The Philharmonie de Paris sonic identity, incorporating orchestral tuning and applause, reflects its cultural essence. Deployed digitally and within the center, it amplifies brand recognition and creates a memorable concert experience.
Pathé
Pathé is an incredible brand, honoring its history and inventing the future of cinema with creativity and boldness. To reinforce the brand, Pathé entrusted Sixieme Son with creating a stunning sound identity, conceived to coincide with the launch of a new preview design. With a strong concept, “The web of emotions”, and drawing our inspiration from the brand’s trademark craziness and elegance, we are dressing up Pathé and its screening rooms for a unique immersion in the brand’s universe…
Petronas
The Petronas sonic identity highlights progress and sustainability, blending modern textures with traditional Malaysian flutes. It is implemented across films and events and reinforces Petronas’ commitment to sustainable energy and cultural heritage.
