The sonic identity celebrates the grandeur and history of the Tour, incorporating authentic race sounds and choirs. It enhances viewer engagement across broadcasts and on-site events.
Category: North America
Cathay
When you want to embody a loved and iconic brand like Cathay Pacific, you have to cherish the legacy and the vision of the brand. The “Song of Cathay”, the sonic identity we have created, inspired by Hong Kong’s vibrancy, celebrates travel and hospitality, enriches the beauty and excellence of the brand patrimony. Integrated into lounges, flights, and customer service, it deepens emotional connections with passengers.
Co-Operators
Co-operators, the leading all-Canadian financial services co-operative, introduced a new sonic identity to complement their new visual identity. In a competitive market, their sonic logo embodies collaboration and equality, resonating with their values. This recognizable earprint now amplifies their presence and stands as a core asset.
Eiffage
B2B brands need sonic branding, maybe more than others. Eiffage understood it very well. The Eiffage sonic identity showcases unity, innovation, and craftsmanship through voices and energetic instrumentation. Deployed across digital, events, and internal platforms, it celebrates Eiffage’s dedication to sustainable, legacy-building construction. A smart way to add emotion and clarity to the brand.
Carrefour
The Carrefour cheerful, human-centered sonic identity conveys positivity through voices and clapping. Deployed across digital and media touchpoints, it strengthens the company’s mission to improve customers’ daily lives.
Centre Pompidou
The Centre Pompidou immersive sonic identity, inspired by its unique architecture and art, enhances the visitor experience. Used in podcasts and public spaces, it offers a personalized, modern way to explore the museum.
Dakar
The Dakar Rally is an extreme off-road race testing endurance, navigation, and resilience across unforgiving deserts, where machines and humans push limits, blending danger and the thrill of exploration. The Dakar sonic identity embodies this epic adventure, using intense brass and mechanical sounds. This high-energy soundscape enhances digital and live event coverage, connecting audiences with the race’s prestige.
FC BARCELONA
The Barcelona sound identity embodies club values—respect, teamwork, and humility—through an anthem-like soundscape that unites fans across sports and media, from Barça TV to stadium events.
