Category: North America
Amundi
Amundi is one of the world giants for Asset Management. It’s a global B2B brand that has a unique vision – and a very unique name. The Amundi sonic identity, composed of a surprising piano and electronic percussion, conveys confidence, innovation, data and modernity. Applied across custom touchpoints, it enhances Amundi’s corporate values and differentiation in the asset management sector.
AXA
La Roche-Posay
Mapfre
Gran Turismo & Alpine
Interac Sound Shopping
The Interac mindful shopping track promotes thoughtful spending, contrasting typical retail music. Tested with success, it led to significant reductions in spending among young consumers, showcasing a strategic shift in retail sound use.
Watch Duty
The Watch Duty app gives updates as to the spread and/or containment of California Wildfires. This is not the alarm, warning people to evacuate. Sixième Son sought to create a sound that was alerting but not alarming.
Because, during a wildfire everyone is actively hoping for rain, we chose to use a water-influenced sound for the app. Alert people when fire is expanding, changing, or contained. So far we’ve heard alerts for new vegetation fire, new helicopter added to crew, road closures, and a retardant line around the fire’s perimeter.
Since Watch Duty launched in mid-August 2021, the sound has received high praise.
Quotes from users:
“This sound could never be confused with any other popular app sound, it is that one-of-a-kind. It was memorable, and soothing, and big.
“This sound brings comfort.”
“It really hooks your attention.”
