Category: Middle East
Etihad
Mazda
Maybelline
Maybelline chose Sixieme Son to create their first sonic identity and reinvent their 1991 powerful jingle to make it even more iconic. We brought swagger to the New York-based, world’s leading cosmetics brand and turned it into a catchy and irresistibly effective tool on social media. Therefore, the TikTok campaign, featuring top influencers, earned more than 40 million views in one month.
McKinsey
When you’re the leading brand of the consulting world, you need to embody excellence in all you do. The McKinsey sonic identity, blending percussive and synthetic textures, symbolizes innovation and transformation in a very unique way. It says a lot about how McKinsey deals with complexity to help their client succeed. Widely adopted across content, it distances the brand from corporate tropes and emphasizes agility and forward-thinking.
