Sanofi unified its brand with “Miracle dots,” an elegant sonic identity conveying innovation and humanity. Deployed across digital, podcast, and event platforms, it strengthens recognition, likeability, and Sanofi’s market position globally.
Category: Middle East
Michelin
Since 2009, Sixieme Son is the sonic branding partner of this iconic brand. We have created a robust, electric guitar-driven sound that conveys Michelin dedication to innovation and mobility. This sonic identity underscores their shift beyond tires, fostering brand trust and appeal across key global markets.
