Category: France
Les Restos du Coeur
Welcome to the Jungle
When it was founded in 2015, Welcome to the Jungle initiated an innovative vision of work based on its sustainability and the place it occupies in our lives. Today, the brand is giving fresh impetus to regain the lead and distance on these subjects that drive it, by cultivating its difference and expertise. The Welcome to the Jungle sound signature and the campaign’s musical composition reflect this desire for balance and excitement in the candidate-recruiter encounter.
Sound signature: more than a signature, it’s a sign of identity and full of optimism. Its little grain of madness reflects the brand’s skilful side-step.
Original composition: Tailor-made for the digital campaign, it tells the metaphor of the “Perfect Match” between a candidate and an employer. Rhythmic, it mixes French Touch codes, sound design and VO to underline the excitement of the encounter.
The sound identity and musical composition were conceived in perfect harmony with the campaign to create a complete, original and memorable brand territory. The first wave of the campaign, launched in January 2024, increased brand awareness by 5 points and site traffic by 25%, for a total of 284 million contacts.
Pathé
Pathé is an incredible brand, honoring its history and inventing the future of cinema with creativity and boldness. To reinforce the brand, Pathé entrusted Sixieme Son with creating a stunning sound identity, conceived to coincide with the launch of a new preview design. With a strong concept, “The web of emotions”, and drawing our inspiration from the brand’s trademark craziness and elegance, we are dressing up Pathé and its screening rooms for a unique immersion in the brand’s universe…
FNAC
Fnac is a unique brand that has spent decades spreading culture. With impertinence and optimism, it carries a free, curious, unique, and confident voice. This is exactly what its sound identity tells us.
Cathay
When you want to embody a loved and iconic brand like Cathay Pacific, you have to cherish the legacy and the vision of the brand. The “Song of Cathay”, the sonic identity we have created, inspired by Hong Kong’s vibrancy, celebrates travel and hospitality, enriches the beauty and excellence of the brand patrimony. Integrated into lounges, flights, and customer service, it deepens emotional connections with passengers.
Dakar
The Dakar Rally is an extreme off-road race testing endurance, navigation, and resilience across unforgiving deserts, where machines and humans push limits, blending danger and the thrill of exploration. The Dakar sonic identity embodies this epic adventure, using intense brass and mechanical sounds. This high-energy soundscape enhances digital and live event coverage, connecting audiences with the race’s prestige.
MAPFRE
The Mapfre sonic identity expresses optimism and teamwork, anchoring its brand as empathetic and close. Adapted for meetings, conventions, and digital touchpoints, it reinforces Mapfre’s supportive presence for its 31.5 million policyholders.
