The Renault lifestyle-oriented sonic identity, which breaks from typical car sounds, emphasizes vibrancy and human connection. Its integration across events, shows, and digital media boosts its appeal to younger audiences.
Category: France
Enel
The Enel sonic identity, blending synthetic and classical elements, conveys openness, innovation, and leadership. Deployed globally, it unifies brand perception across cultures and enhances friendliness and dynamism in diverse markets.
Michelin
Since 2009, Sixieme Son is the sonic branding partner of this iconic brand. We have created a robust, electric guitar-driven sound that conveys Michelin dedication to innovation and mobility. This sonic identity underscores their shift beyond tires, fostering brand trust and appeal across key global markets.
La Vaudoise
La Vaudoise is the swiss leading insurance company. You can be Number One and still want to go beyond. La Vaudoise wanted more proximity with their customers, more effectiveness in their communication, and a difference that says what they stand for. They chose Sixieme Son to create an elegant and lively sonic identity, a piece that conveys modernity and emotion, improving brand awareness in a very competitive market.
Huggies
The Huggies adaptable sonic identity, with tender and playful versions, reflects the bond between mother and child. Applied across baby and toddler content, it reinforces brand warmth and emotional connection.
McKinsey
When you’re the leading brand of the consulting world, you need to embody excellence in all you do. The McKinsey sonic identity, blending percussive and synthetic textures, symbolizes innovation and transformation in a very unique way. It says a lot about how McKinsey deals with complexity to help their client succeed. Widely adopted across content, it distances the brand from corporate tropes and emphasizes agility and forward-thinking.
M6+
The M6+ bold sonic identity, featuring a signature guitar slide, differentiates its streaming service. Accessible, fun, and dynamic, the sound plays at each program’s start, reinforcing M6’s innovative, audience-friendly character.
The AA
The AA’s vibrant, funky sonic identity instills confidence and appeals across generations. Deployed in campaigns, digital kits, and emergency lines, the sound enhances brand recall while embodying the AA’s helpful, approachable image.
