Category: France
Felix
Babybel
Sound Affects
Help refugees with PTSD, for which day to day sounds like alarms ringing, microwaves beeping, crashing glass can trigger past trauma such as bomb sirens, fleeing tanks passing etc…
Work with Foley artists and sound engineers to create an online library of sounds that have cause trauma and pain with mundane day-to-day items (bread maker, electric razor, celery…)
Direct the library’s funds directly to NGOs, dedicated to helping victims around the world suffering from PTSD.
In order to reproduce traumatic sounds of war with mundane items, foley artists used a wide range of producing techniques such as looping, pitching, adding reverb, overlaying, filtering high/low frequencies, speeding up sounds.
Every day-to-day object could be a source of inspiration and creation. For example, a washing machine door was used to create a gust effect of a gunshot. A bread maker embodied the blades of a real helicopter.
Welcome to the Jungle
When it was founded in 2015, Welcome to the Jungle initiated an innovative vision of work based on its sustainability and the place it occupies in our lives. Today, the brand is giving fresh impetus to regain the lead and distance on these subjects that drive it, by cultivating its difference and expertise. The Welcome to the Jungle sound signature and the campaign’s musical composition reflect this desire for balance and excitement in the candidate-recruiter encounter.
Sound signature: more than a signature, it’s a sign of identity and full of optimism. Its little grain of madness reflects the brand’s skilful side-step.
Original composition: Tailor-made for the digital campaign, it tells the metaphor of the “Perfect Match” between a candidate and an employer. Rhythmic, it mixes French Touch codes, sound design and VO to underline the excitement of the encounter.
The sound identity and musical composition were conceived in perfect harmony with the campaign to create a complete, original and memorable brand territory. The first wave of the campaign, launched in January 2024, increased brand awareness by 5 points and site traffic by 25%, for a total of 284 million contacts.
Action Against Hunger
Overcoming hunger by fighting its causes, Action Against Hunger is an NGO that has been fighting hunger throughout the World for nearly 40 years in close to 50 countries. Its priorities are conducting impactful field actions and testifying about vulnerable populations.
Sixième Son crafted the NGO’s sonic identity. The composition brings your attention to the violence of hunger, yet carries a message of hope, solidarity and commitment. This sonic ID is highly representative of AAH’s values, and gathers the NGO’s teams through sound.
SOS Group
Sixième Son is partnering with Europe’s first social and societal change devoted non-profit network.
For over 35 years, it has applied cost efficiency for common good. With this approach, SOS Group meets contemporary social issues by developing innovative solutions in 9 main fields of activity: International action, Youth, Employment, Solidarities, Health, Seniors, Culture, Ecological transition, Territorial action.
Sixième son created a sonic identity that goes with all the organization’s speeches and media, and embodies the diversity of SOS Group audiences, just like the diversity of colours you can find in their visual identity.
