Since 2009, Sixieme Son is the sonic branding partner of this iconic brand. We have created a robust, electric guitar-driven sound that conveys Michelin dedication to innovation and mobility. This sonic identity underscores their shift beyond tires, fostering brand trust and appeal across key global markets.
Category: France
ENGIE
The Engie sonic identity reflects collective energy transition, featuring rhythmic progressions with organic and electronic sounds. It adapts to various touchpoints, reinforcing Engie’s proactive stance on sustainability.
Rugby World Cup 2023
The Rugby World Cup 2023 amplified excitement and unity through a cinematic, orchestral sonic identity, using the powerful crescendo of a rugby scrum. This sonic brand heightened audience engagement and showcased France’s role as host.
Tour de France
The sonic identity celebrates the grandeur and history of the Tour, incorporating authentic race sounds and choirs. The Tour de France sonic identity enhances viewer engagement across broadcasts and on-site events.
FC BARCELONA
The FC Barcelona sonic identity embodies club values—respect, teamwork, and humility—through an anthem-like soundscape that unites fans across sports and media, from Barça TV to stadium events.
Philharmonie de Paris
The Philharmonie de Paris sonic identity, incorporating orchestral tuning and applause, reflects its cultural essence. Deployed digitally and within the center, it amplifies brand recognition and creates a memorable concert experience.
