The M1 sunny, warm melody, performed on ukulele and guitar, enhances its “Be Sunshine” brand promise. It connects with audiences through digital, TV, live events, and custom employee ringtones.
Category: Europe
Merrell
The Merrell sound invites all ages to enjoy nature, balancing adventurous energy with inclusivity. A mix of footsteps, natural percussion, and bird songs reflects a communal outdoor experience, enhancing brand connection across platforms.
OGC Nice
The OGC Nice intense sonic identity, featuring guitar and clapping, conveys strength and unity. In stadiums and media, it celebrates team spirit and strengthens fans’ loyalty to the club.
Petronas
The Petronas sonic identity highlights progress and sustainability, blending modern textures with traditional Malaysian flutes. It is implemented across films and events and reinforces Petronas’ commitment to sustainable energy and cultural heritage.
