PMU

PMU offers horse race betting with a unique blend of strategy, anticipation, and shared experiences. It unites players through adrenaline, skill, and the timeless allure of competition. PMU sonic identity, featuring dynamic electric guitar and percussion, captures the excitement of the game. You can hear the horses galloping. You can hear the Used in brand films and app features, it enhances the gaming experience and reinforces PMU’s fun, engaging personality.

SNCF

No other sonic identity has won so many awards. No other sound has transformed a brand that much. The SNCF iconic sonic identity has set the tone and amplfied dramatically the power of the brand. Recognized and adored by 90% of French people, it emphasizes the vision of mobility by SNCF. It’s adapted across 120 touchpoints, creating an enduring connection with travelers throughout France.

McKinsey

When you’re the leading brand of the consulting world, you need to embody excellence in all you do. The McKinsey sonic identity, blending percussive and synthetic textures, symbolizes innovation and transformation in a very unique way. It says a lot about how McKinsey deals with complexity to help their client succeed. Widely adopted across content, it distances the brand from corporate tropes and emphasizes agility and forward-thinking.