No other sonic identity has won so many awards. No other sound has transformed a brand that much. The SNCF iconic sonic identity has set the tone and amplfied dramatically the power of the brand. Recognized and adored by 90% of French people, it emphasizes the vision of mobility by SNCF. It’s adapted across 120 touchpoints, creating an enduring connection with travelers throughout France.
Category: Europe
École Polytechnique
Etihad
Inspired by traditional Emirati weaving, the Etihad sonic identity combines local instruments with global textures. Used for boarding, landing, and brand films, it conveys Etihad’s promise of high-quality experiences from Abu Dhabi to the world.
Enel
The Enel sonic identity, blending synthetic and organic elements, conveys openness, innovation, and leadership. It evokes the transformation of the energy world the brand is leading. Deployed globally, it unifies brand perception across cultures and enhances friendliness and dynamism in diverse markets.
McKinsey
The McKinsey sonic identity, with its percussive and synthetic textures, symbolizes innovation, transformation, and agility, showcasing how McKinsey navigates complexity to help clients succeed while breaking away from corporate clichés.
PMU
PMU offers horse race betting with a unique blend of strategy, anticipation, and shared experiences. It unites players through adrenaline, skill, and the timeless allure of competition. PMU sonic identity, featuring dynamic electric guitar and percussion, captures the excitement of the game. You can hear the horses galloping. You can hear the Used in brand films and app features, it enhances the gaming experience and reinforces PMU’s fun, engaging personality.
Huggies
The Huggies adaptable sonic identity, with tender and playful versions, reflects the bond between mother and child. Applied across baby and toddler content, it reinforces brand warmth and emotional connection.
LaLiga
LaLiga is one of the most popular sports leagues globally, followed by more than 3 billion people. It’s also a super iconic brand in the football world. Its sonic identity had to be beyond amazing. That’s why we created a sonic system that captures the passion of football and community. Implemented throughout broadcasts and stadiums, it strengthens the brand’s cultural relevance and fan connection.
