Watch Duty

The Watch Duty app gives updates as to the spread and/or containment of California Wildfires. This is not the alarm, warning people to evacuate. Sixième Son sought to create a sound that was alerting but not alarming.

Because, during a wildfire everyone is actively hoping for rain, we chose to use a water-influenced sound for the app. Alert people when fire is expanding, changing, or contained. So far we’ve heard alerts for new vegetation fire, new helicopter added to crew, road closures, and a retardant line around the fire’s perimeter.

Since Watch Duty launched in mid-August 2021,  the sound has received high praise.

Quotes from users:

“This sound could never be confused with any other popular app sound, it is that one-of-a-kind. It was memorable, and soothing, and big.

“This sound brings comfort.”

“It really hooks your attention.”

Action Against Hunger

Overcoming hunger by fighting its causes, Action Against Hunger is an NGO that has been fighting hunger throughout the World for nearly 40 years in close to 50 countries. Its priorities are conducting impactful field actions and testifying about vulnerable populations.

Sixième Son crafted the NGO’s sonic identity. The composition brings your attention to the violence of hunger, yet carries a message of hope, solidarity and commitment. This sonic ID is highly representative of AAH’s values, and gathers the NGO’s teams through sound.