The Mapfre sonic identity expresses optimism and teamwork, anchoring its brand as empathetic and close. Adapted for meetings, conventions, and digital touchpoints, it reinforces Mapfre’s supportive presence for its 31.5 million policyholders.
Category: Europe
Carrefour
The Carrefour cheerful, human-centered sonic identity conveys positivity through voices and clapping. Deployed across digital and media touchpoints, it strengthens the company’s mission to improve customers’ daily lives.
La Roche Posay
La Roche Posay’s pure, high-end sonic identity highlights its sensitive, effective brand ethos. Its precise musical texture resonates in brand films and events, fostering stronger emotional connections and enhancing recall.
Rugby World Cup 2023
The Rugby World Cup 2023 amplified excitement and unity through a cinematic, orchestral identity, using the powerful crescendo of a rugby scrum. This sonic brand heightened audience engagement and showcased France’s role as host.
Eiffage
B2B brands need sonic branding, maybe more than others. Eiffage understood it very well. The Eiffage sonic identity showcases unity, innovation, and craftsmanship through voices and energetic instrumentation. Deployed across digital, events, and internal platforms, it celebrates Eiffage’s dedication to sustainable, legacy-building construction. A smart way to add emotion and clarity to the brand.
Renault
The Renault lifestyle-oriented sonic identity, which breaks from typical car sounds, emphasizes vibrancy and human connection. Its integration across events, shows, and digital media boosts its appeal to younger audiences.
Felix
La Vaudoise (Insurance)
La Vaudoise is the swiss leading insurance company. You can be Number One and still want to go beyond. La Vaudoise wanted more proximity with their customers, more effectiveness in their communication, and a difference that says what they stand for. They chose Sixieme Son to create an elegant and lively sonic identity, a piece that conveys modernity and emotion, improving brand awareness in a very competitive market.
