The Carrefour cheerful, human-centered sonic identity conveys positivity through voices and clapping. Deployed across digital and media touchpoints, it strengthens the company’s mission to improve customers’ daily lives.
Category: Europe
Roland-Garros
The French Open tournament is not only iconic, it’s magic. And so is their music. It amplifies the competition’s spirit, its French heritage, and the beauty of a very unique sports event. Research proves it: this Roland-Garros sonic identity boosts fan engagement and leaves a lasting “earprint” across all event experiences.
MAPFRE
The Mapfre sonic identity expresses optimism and teamwork, anchoring its brand as empathetic and close. Adapted for meetings, conventions, and digital touchpoints, it reinforces Mapfre’s supportive presence for its 31.5 million policyholders.
La Roche Posay
La Roche Posay’s sonic identity highlights its sensitive, effective brand ethos. Its precise musical texture resonates in brand films and events, fostering stronger emotional connections and enhancing recall.
Rugby World Cup 2023
The Rugby World Cup 2023 amplified excitement and unity through a cinematic, orchestral sonic identity, using the powerful crescendo of a rugby scrum. This sonic brand heightened audience engagement and showcased France’s role as host.
Eiffage
B2B brands need sonic branding, maybe more than others. Eiffage understood it very well. The Eiffage sonic identity showcases unity, innovation, and craftsmanship through voices and energetic instrumentation. Deployed across digital, events, and internal platforms, it celebrates Eiffage’s dedication to sustainable, legacy-building construction. A smart way to add emotion and clarity to the brand.
Renault
The Renault lifestyle-oriented sonic identity, which breaks from typical car sounds, emphasizes vibrancy and human connection. Its integration across events, shows, and digital media boosts its appeal to younger audiences.
