Facing a shift from TV to mobile, the Tegna fresh, community-oriented sonic identity brings clarity and energy to news, using rhythmic claps and stomps over traditional brass. This unique, human-centered sound complements new visuals and engages modern audiences.
Category: Sonic Branding
La Roche Posay
La Roche Posay’s pure, high-end sonic identity highlights its sensitive, effective brand ethos. Its precise musical texture resonates in brand films and events, fostering stronger emotional connections and enhancing recall.
Royal Air Maroc
The Royal Air Maroc sonic identity combines traditional Moroccan sounds with warmth and magic to express its cultural values. This cohesive sound system supports brand clarity in airport announcements, events, and customer service.
PMU
PMU offers horse race betting with a unique blend of strategy, anticipation, and shared experiences. It unites players through adrenaline, skill, and the timeless allure of competition. PMU sonic identity, featuring dynamic electric guitar and percussion, captures the excitement of the game. You can hear the horses galloping. You can hear the Used in brand films and app features, it enhances the gaming experience and reinforces PMU’s fun, engaging personality.
SNCF
No other sonic identity has won so many awards. No other sound has transformed a brand that much. The SNCF iconic sonic identity has set the tone and amplfied dramatically the power of the brand. Recognized and adored by 90% of French people, it emphasizes the vision of mobility by SNCF. It’s adapted across 120 touchpoints, creating an enduring connection with travelers throughout France.
OGC Nice
The OGC Nice intense sonic identity, featuring guitar and clapping, conveys strength and unity. In stadiums and media, it celebrates team spirit and strengthens fans’ loyalty to the club.
Centre Pompidou
The Centre Pompidou immersive sonic identity, inspired by its unique architecture and art, enhances the visitor experience. Used in podcasts and public spaces, it offers a personalized, modern way to explore the museum.
Philharmonie de Paris
The Philharmonie de Paris sonic identity, incorporating orchestral tuning and applause, reflects its cultural essence. Deployed digitally and within the center, it amplifies brand recognition and creates a memorable concert experience.
