The Krug sonic identity, reflecting the slow journey of champagne-making, captures luxury and time. Used in films, podcasts, and events, it enhances the sensory experience for Krug lovers globally.
Category: Sonic Branding
AXA
AXA’s 10-note sonic identity, evolving over 12 years, is flexible and powerful and mirrors its supportive brand values. It reinforces AXA’s message of resilience and partnership across global campaigns at every touchpoint.
Roland-Garros
The French Open Roland-Garros tournament is not only iconic, it’s magic. And so is their music. It amplifies the competition’s spirit, its French heritage, and the beauty of a very unique sport event. Research proves it: this sonic system boosts fan engagement and leaves a lasting “earprint” across all event experiences.
Enel
The Enel sonic identity, blending synthetic and classical elements, conveys openness, innovation, and leadership. Deployed globally, it unifies brand perception across cultures and enhances friendliness and dynamism in diverse markets.
FDJ
The FDJ positive, vibrant sonic identity incorporates piano and percussion to reflect joy and goodwill. Integrated into brand movies and ads, it reinforces FDJ’s leadership in France’s lottery market and boosts brand recognition.
Tegna News
Facing a shift from TV to mobile, the Tegna fresh, community-oriented sonic identity brings clarity and energy to news, using rhythmic claps and stomps over traditional brass. This unique, human-centered sound complements new visuals and engages modern audiences.
La Roche-Posay
La Roche-Posay’s pure, high-end sonic identity highlights its sensitive, effective brand ethos. Its precise musical texture resonates in brand films and events, fostering stronger emotional connections and enhancing recall.
Royal Air Maroc
The Royal Air Maroc sonic identity combines traditional Moroccan sounds with warmth and magic to express its cultural values. This cohesive sound system supports brand clarity in airport announcements, events, and customer service.
