Sanofi unified its brand with “Miracle dots,” an elegant sonic identity conveying innovation and humanity. Deployed across digital, podcast, and event platforms, it strengthens recognition, likeability, and Sanofi’s market position globally.
Category: Sonic Branding
Rugby World Cup 2023
The Rugby World Cup 2023 amplified excitement and unity through a cinematic, orchestral identity, using the powerful crescendo of a rugby scrum. This sonic brand heightened audience engagement and showcased France’s role as host.
Carmignac
The Carmignac sonic identity, a majestic orchestration, reflects its bold, independent values. Used in ads and digital touchpoints, it enhances recognition and reinforces the brand’s commitment to excellence and client service.
Aircall
The Aircall sonic identity combines claps, snaps, and bright electro textures, capturing its dynamic brand ethos. Deployed across digital platforms, events, and on-hold music, it builds brand recognition and customer engagement in a competitive market.
MAPFRE
The Mapfre sonic identity expresses optimism and teamwork, anchoring its brand as empathetic and close. Adapted for meetings, conventions, and digital touchpoints, it reinforces Mapfre’s supportive presence for its 31.5 million policyholders.
Atlanta
A city is also a brand, that needs a strong sonic identity. Atlanta sonic identity blends marching band and community voices, embodying diversity and Southern hospitality. Adapted for convention booths, neighborhood films, and events, it highlights Atlanta as an inviting, dynamic convention city.
Ultra Premium Direct
The Ultra Premium Direct joyful, trusting, and sound identity underscores its pet wellness mission. Consistently used across ads and digital platforms strengthens the brand’s presence and emotionally connects with animal lovers.
Dacia
The Dacia sonic identity reflects resilience, confidence, and simplicity, supporting its authentic brand evolution. Used across TV, radio, and digital, it strengthens Dacia’s modern, innovative, and approachable image in a competitive market.
