Legrand includes the leading brands across a comprehensive offering of electrical & network infrastructure solutions.
Category: Sonic Branding
Maybelline
Maybelline chose Sixieme Son to create their first sonic identity and reinvent their 1991 powerful jingle to make it even more iconic. We brought swagger to the New York-based, world’s leading cosmetics brand and turned it into a catchy and irresistibly effective tool on social media. Therefore, the TikTok campaign, featuring top influencers, earned more than 40 million views in one month.
LaLiga
LaLiga is one of the most popular sports leagues globally, followed by more than 3 billion people. It’s also a super iconic brand in the football world. Its sonic identity had to be beyond amazing. That’s why we created a sonic system that captures the passion of football and community. Implemented throughout broadcasts and stadiums, it strengthens the brand’s cultural relevance and fan connection.
The AA
The AA’s vibrant, funky sonic identity instills confidence and appeals across generations. Deployed in campaigns, digital kits, and emergency lines, the sound enhances brand recall while embodying the AA’s helpful, approachable image.
M6+
The M6+ bold sonic identity, featuring a signature guitar slide, differentiates its streaming service. Accessible, fun, and dynamic, the sound plays at each program’s start, reinforcing M6’s innovative, audience-friendly character.
TaxAct
The TaxAct whistling sonic logo, reinforced by jingling coins and rhythmic syllables, increases brand recognition. In 2022, it dominated online tax prep ads, effectively countering high-profile competitors with memorable, positive sound cues.
McKinsey
When you’re the leading brand of the consulting world, you need to embody excellence in all you do. The McKinsey sonic identity, blending percussive and synthetic textures, symbolizes innovation and transformation in a very unique way. It says a lot about how McKinsey deals with complexity to help their client succeed. Widely adopted across content, it distances the brand from corporate tropes and emphasizes agility and forward-thinking.
Huggies
The Huggies adaptable sonic identity, with tender and playful versions, reflects the bond between mother and child. Applied across baby and toddler content, it reinforces brand warmth and emotional connection.
