Inspired by traditional Emirati weaving, the Etihad sonic identity combines local instruments with global textures. Used for boarding, landing, and brand films, it conveys Etihad’s promise of high-quality experiences from Abu Dhabi to the world.
Author: s.debusni@sixiemeson.com
Etisalat
The Etisalat sonic identity features diverse voices in unison and hand percussion, symbolizing inclusivity and human connection. Integrated across customer service, social media, and events, it strengthens Etisalat’s approachable, community-focused brand.
USAA
The USAA sonic logo uses military-style cadences to convey camaraderie, authenticity, and rigor. It has quickly gained recognition and boosted trust and emotional bonds with customers across digital platforms and national campaigns.
Petronas
The Petronas sonic identity highlights progress and sustainability, blending modern textures with traditional Malaysian flutes. It is implemented across films and events and reinforces Petronas’ commitment to sustainable energy and cultural heritage.
EDHEC
The EDHEC sonic identity reflects responsible change and community, fostering connections among students and alumni. Its modern sound signature reinforces EDHEC’s mission to inspire future leaders globally, bridging its French roots with international ambitions.
Genelec
The Genelec sonic identity blends timelessness with Finnish heritage. It uses a female voice and a unique time signature. Used in product films and digital touchpoints, it underlines Genelec’s dedication to innovation, quality, and cultural authenticity.
Amundi
Amundi is one of the world giants for Asset Management. It’s a global B2B brand that has a unique vision – and a very unique name. The Amundi sonic identity, composed of a surprising piano and electronic percussion, conveys confidence, innovation, data and modernity. Applied across custom touchpoints, it enhances Amundi’s corporate values and differentiation in the asset management sector.
SoftBank Robotics
The SoftBank Robotics sonic identity brings its humanoid robot Nao to life with friendly, synthesized tones. Each sound, from giggles to warnings, humanizes interactions, building a consistent and approachable experience across user touchpoints.
