The sonic identity celebrates the grandeur and history of the Tour, incorporating authentic race sounds and choirs. It enhances viewer engagement across broadcasts and on-site events.
Author: Kelly Hidalgo
FC BARCELONA
The FC Barcelona sonic identity embodies club values—respect, teamwork, and humility—through an anthem-like soundscape that unites fans across sports and media, from Barça TV to stadium events.
SANOFI
After a strong rebranding, the global leading pharma brand Sanofi unified its brand with “Miracle dots,” an elegant sonic identity conveying innovation and humanity. Deployed across digital, podcast, and event platforms, it strengthens recognition, likeability, and Sanofi’s market position globally.
Tegna News
Facing a shift from TV to mobile, the Tegna fresh, community-oriented sonic identity brings clarity and energy to news, using rhythmic claps and stomps over traditional brass. This unique, human-centered sound complements new visuals and engages modern audiences.
