Aldar is the of of the leading real estate developer and manager in the Middle East. It’s an innovative brand, proud of of its roots and clear about its vision. The Aldar sonic identity blends traditional Emirati instruments with modern sounds, expressing community support and innovation. This sonic identity is not only successful to enhance Aldar’s positioning as a leader in real estate market, it’s also helping amplify Aldar’s employees sense of belonging.
Author: Kelly Hidalgo
Interac Sound Shopping
The Interac mindful shopping track promotes thoughtful spending, contrasting typical retail music. Tested with success, it led to significant reductions in spending among young consumers, showcasing a strategic shift in retail sound use.
ENGIE
The Engie sonic identity reflects collective energy transition, featuring rhythmic progressions with organic and electronic sounds. It adapts to various touchpoints, reinforcing Engie’s proactive stance on sustainability.
LUX
The Lux empowering sound framework, crafted “For Women, by Women,” resonated globally, reaching over 4.7 billion people. Its adaptable music library enhances consistency across diverse media.
Tour de France
The sonic identity celebrates the grandeur and history of the Tour, incorporating authentic race sounds and choirs. It enhances viewer engagement across broadcasts and on-site events.
FC BARCELONA
The Barcelona sound identity embodies club values—respect, teamwork, and humility—through an anthem-like soundscape that unites fans across sports and media, from Barça TV to stadium events.
SANOFI
After a strong rebranding, the global leading pharma brand Sanofi unified its brand with “Miracle dots,” an elegant sonic identity conveying innovation and humanity. Deployed across digital, podcast, and event platforms, it strengthens recognition, likeability, and Sanofi’s market position globally.
Tegna News
Facing a shift from TV to mobile, the Tegna fresh, community-oriented sonic identity brings clarity and energy to news, using rhythmic claps and stomps over traditional brass. This unique, human-centered sound complements new visuals and engages modern audiences.
