Co-operators, the leading all-Canadian financial services co-operative, introduced a new sonic identity to complement their new visual identity. In a competitive market, their sonic logo embodies collaboration and equality, resonating with their values. This recognizable earprint now amplifies their presence and stands as a core asset.
Author: Kelly Hidalgo
FNAC
Fnac is a unique brand that has spent decades spreading culture. With impertinence and optimism, it carries a free, curious, unique, and confident voice. This is exactly what its sound identity tells us.
Pathé
Pathé is an incredible brand, honoring its history and inventing the future of cinema with creativity and boldness. To reinforce the brand, Pathé entrusted Sixieme Son with creating a stunning sound identity, conceived to coincide with the launch of a new preview design. With a strong concept, “The web of emotions”, and drawing our inspiration from the brand’s trademark craziness and elegance, we are dressing up Pathé and its screening rooms for a unique immersion in the brand’s universe…
Welcome to the Jungle
When it was founded in 2015, Welcome to the Jungle initiated an innovative vision of work based on its sustainability and the place it occupies in our lives. Today, the brand is giving fresh impetus to regain the lead and distance on these subjects that drive it, by cultivating its difference and expertise. The Welcome to the Jungle sound signature and the campaign’s musical composition reflect this desire for balance and excitement in the candidate-recruiter encounter.
Sound signature: more than a signature, it’s a sign of identity and full of optimism. Its little grain of madness reflects the brand’s skilful side-step.
Original composition: Tailor-made for the digital campaign, it tells the metaphor of the “Perfect Match” between a candidate and an employer. Rhythmic, it mixes French Touch codes, sound design and VO to underline the excitement of the encounter.
The sound identity and musical composition were conceived in perfect harmony with the campaign to create a complete, original and memorable brand territory. The first wave of the campaign, launched in January 2024, increased brand awareness by 5 points and site traffic by 25%, for a total of 284 million contacts.
Les Restos du Coeur
Volvo
Legrand
Legrand includes the leading brands across a comprehensive offering of electrical & network infrastructure solutions. The brand’s sound identity illustrates its transparent, accessible approach. Deployed on global media, it accompanies teams around the world with an engaging, reassuring, and modern sound.
Huggies
The Huggies adaptable sonic identity, with tender and playful versions, reflects the bond between mother and child. Applied across baby and toddler content, it reinforces brand warmth and emotional connection.
